Designer, creative and advocate for purposeful design

I have people in my business circle ask me, why Ladeda? But funny, no one in my family questioned the name - that can you tell where it came from? Lala is my family nickname that has progressed to Ladeda at times, often getting a Snoop Dogg song sung to me as I arrive at an event
(🎵 La de da de da 🎵 if you know, you know).

I am a mother of two with a zeal for all things creative (and it rubbed off onto them!). I became the extension Art teacher at their school (the same school I went to as a child) one afternoon a week as more of a passion project. Through this I get to share what I have learnt, what helped drive me to the career I have and hopefully pass on my enthusiasm for art and creativity to the next generation.

I created Ladeda because I truly love design. I love the process, I love getting feedback from my clients telling me how happy they are, I love to see my clients succeed. After over a decade of design, the thought of a new project still gets me excited every time.